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Recap of Day One at the Summit on Customer Engagement

 The Summit on Customer Engagement really challenged attendees to think differently about their customer advocacy programs, hero programs and superfans. It doesn’t matter how you refer to your awesome...

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More Words of Wisdom from the 2012 Summit on Customer Engagement

 Today we spoke with three more attendees of the 2012 Summit on Customer Engagement to find out what their favorite presentations were and why. Here’s what they had to say.

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Finding the Fanatics: Tips for Keeping Your Reference Pipeline Filled

  How are you finding and recruiting customers into your program? Juniper Networks, inEvidence and Metia lead a workshop where reference managers at the Summit on Customer Engagement shared their ideas...

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Weekly Roundup: 3/2/12

 Welcome to the Weekly Roundup, a new feature of the Projectline blog. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to...

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In Praise of Editors

 I’ve heard stories about famous writers who refused to have their work edited. Anne Rice, who wrote Interview with the Vampire, is known for a rant on Amazon.com (the original post has been removed,...

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Hand It Over: What to Do Before Your Document Heads Off to Editing

 Writing deadlines can be stressful. Editors know this as well as anyone. Often, it’s difficult to know when your document is ready to hand over for editing. It doesn’t matter if the content is a case...

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Weekly Roundup: 5/11/12

 Welcome to the Projectline Weekly Roundup. We know that the week can move pretty fast. Since Fridays sometimes offer a chance for a breather, we wanted to share links to some of the articles we liked...

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Your Personal Marketing Accent

 Every individual has some sort of accent, whether in their native language or that of a language they’ve learned; even Seattleites have an accent, albeit a very slight one. Regardless, there is...

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Building Your Company’s Social Presence

 Building Your Company’s Social Presence On this blog last month, I shared some of the take-aways from my presentation at the 2012 International Customer Reference Program Conference. The title of my...

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Every Female’s Obsession, Pinterest, and Why It Matters in B2B Marketing

 If there’s a tech-savvy woman in your life—whether that’s your mom, wife, colleague or manager—she’s probably in love with Pinterest. The photo-sharing site boasts over 48.7 million users worldwide,...

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